RURAL is a lifestyle apparel company that is a reflection of our way of life here in rural America. All of our designs are a reflection of our community or our home. We draw inspiration from every aspect of the community, whether it be the local state park, a funny historic tale, or even local farms! As a military family, we have a strong desire to include those feelings and draw a lot of inspiration to those family roles and also military, law enforcement officers and first responders.
The great thing about our designs is you don't have to be from a rural community or even the Midwest, but you can sure enjoy what we have to offer! Our customers are extremely loyal to our brand. We source the softest and most flattering fit for our apparel, and quality is a top priority of ours. In the small business world, we know you work hard, so we work hard to provide the absolute best!
RURAL is dedicated to owners of amazing boutique US wide. If your boutique has a physical store front, we do offer trade area protection to those store fronts who meet the wholesale minimum requirements to avoid any potential conflicts with other brick and mortar boutique owners. Three months of inactivity will result in the release of granted trade area protection.
We strive to respond to wholesale requests promptly and will make every effort to grant or deny your wholesale status or request additional information within a timely manner. We will respond to your request via email. If your application is approved, you will receive an account invitation via email. When you click on the link in this email to accept the invitation, you will be redirected to our wholesale website. This is where you will login in the future to purchase our products as a wholesale customer.
PLEASE COMPLETE THE FOLLOWING FORM IN FULL AS INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED.
I love it!
I love all the cute pattern and print options. The wristlet is great to have when carrying a lot of stuff
Love my new shirt! Super soft and shipped fast!
Perfect length for an oversized sweatshirt, and very soft. Great color as well.
Coffee Then Cattle Navy Graphic T-Shirt
This is amazing makes it easy to just grab my wallet and since it goes around your wrist I havent left it sitting.
Good material, very well made!
I love this T and have already had a couple requests from family members who want one. I will be ordering more!
Love the shirt and quick delivery!
Love this shirt!
I saw a hottie at the park checking out my caboose … I said, “hey girl friend, how’s it shaking?” She just smiled and said, “nice fanny …. pack"
This tshirt is so super soft! Shipping was quick and customer service was excellent. You will love this tshirt!
It's super cute and fits great. Plenty of room for your phone and lipstick. Can't wait for the weekend of the 4th to get some use out of it.
Fits true to size- great quality- on time shipping and had a note of appreciation for shopping with them.
Will trade with her again!
Super cute and comfy t-shirt arrived two days after placing my order online.
This was a super fun and cute gift for a friend! We are White Claw Drinking buddies and just can sit outside have a drink or two and light the candle now!!!!
Fits great, super comfy. Super fast shipping!
I am in love with this shirt!!! The shipping did take a tad longer than expected but it was worth the wait & even had a nice thank you card. I will be back to buy more!
Love my shirt!
Great quality. It's so soft.
I absolutely LOVE drinking coffee every morning now that I have a cute mug that describes the kinda mama I am :)
This is so summer pretty! I love it! Definitely buy one for yourself, you'll be so pleased!
Smell was amazing!
Great shirt! So soft and comfy.
Great shirt... is definitely unisex/men’s sizing. I sized down to a small and i’ve got plenty of room.
I ordered and received my order is such timely fashion. And such a nice note attached. It made me feel appreciated. Thanks for the personal contact.
Love this T-shirt! Salad. Haha. #eatbeef
Love the shirt! Great graphic, quality soft tee and the purchase was easy and super fast! Especially appreciated the hand written note on the invoice.
Awesomely soft shirt. Fast delivery. Great fit!
Good Moms Say Bad Words Graphic T-Shirt
I do not typically review purchases, but I will give my time and thoughts to this company. I absolutely adore Rural Mercantile. I have made small purchases on accessories here in the past - this piece is the first article of real clothing I actually had to go for and get a taste of the quality of apparel they carry. I am hooked. This is a great quality jacket/coat that I would wear all year long. In the northeast, we have eight months of cold weather; spring has cold mornings and evenings and summer can have some cool times of the day depending on nature’s mood. This jacket caught my eye over the winter, but I was thumbing my mind around it because I speculated on the quality. When this went on sale I decided it would not hurt to give Rural Mercantile’s apparel a try and I am super glad I did. I absolutely love my camo jacket! It is well constructed with metal zip up and button closure for security. Bonus is the fashion design with the cinching detail on the back and waist. Based on the online sizing guide, the suggestion would list me under large, but all that was available at sale price was a small. I went ahead and bit the bullet with the small and I am glad I did. It fits me perfectly that the sleeves fall just right at the hands and wrists. It closes up perfectly and does not impede on range of motion even if I chose to wear a sweater underneath. It provides adequate warmth without the unnecessary bulk. I have even played with it being layered with Rural’s “Nothing Like You” in both black and red buffalo plaid and tweed vests. All in all the material/product/company is great quality. Rural Mercantile is stuck with me for life.
Love my new shirt!
Love this shirt. So soft and comfortable.
Love the quality and comfort of the shirt. The graphic is very high quality and nice too. Very happy with my purchase!
Amazing cup! Bigger than I expected (that’s what she said)
Love the fit of this shirt!
i love the good feeling.