RURAL is a lifestyle apparel company that is a reflection of our way of life here in rural America. All of our designs are a reflection of our community or our home. We draw inspiration from every aspect of the community, whether it be the local state park, a funny historic tale, or even local farms! As a military family, we have a strong desire to include those feelings and draw a lot of inspiration to those family roles and also military, law enforcement officers and first responders.
The great thing about our designs is you don't have to be from a rural community or even the Midwest, but you can sure enjoy what we have to offer! Our customers are extremely loyal to our brand. We source the softest and most flattering fit for our apparel, and quality is a top priority of ours. In the small business world, we know you work hard, so we work hard to provide the absolute best!
RURAL is dedicated to owners of amazing boutique US wide. If your boutique has a physical store front, we do offer trade area protection to those store fronts who meet the wholesale minimum requirements to avoid any potential conflicts with other brick and mortar boutique owners. Three months of inactivity will result in the release of granted trade area protection.
We strive to respond to wholesale requests promptly and will make every effort to grant or deny your wholesale status or request additional information within a timely manner. We will respond to your request via email. If your application is approved, you will receive an account invitation via email. When you click on the link in this email to accept the invitation, you will be redirected to our wholesale website. This is where you will login in the future to purchase our products as a wholesale customer.
PLEASE COMPLETE THE FOLLOWING FORM IN FULL AS INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED.
Adorable and very well made! Thanks Rural Merchantile!
This shirt is so cute and so soft! I got 4 compliments the first day I wore it ❤️
Super soft and light weight! Love the tapered waist.
This is the perfect little black dress. Cute and comfortable.
Very soft and big enough to use in many ways!
Bought for my daughter-in-law for her bday...she lloves it!! Nice material!
This is such a comfy shirt I wear it to bed sometimes! It looks amazing with the green leggings I purchased so I wear them together. Love the quality of the shirt!
I got 2 sizes for my girl, everything was so nice! And I got a very nice note about the pieces which made extra special! Recommend a million
I love this shirt! It’s soft and comfy and says EXACTLY how I feel about love!
Love it I get compliments on it all the time.
Great quality. True to size. I love it.
Tito is My Amigo Graphic T-Shirt
Long sleeves that fit are hard to find, as I’m 6ft tall and have long arms. This one fits perfect and isn’t too baggy either.
Cute comfy and good quality tee.