RURAL is a lifestyle apparel company that is a reflection of our way of life here in rural America. All of our designs are a reflection of our community or our home. We draw inspiration from every aspect of the community, whether it be the local state park, a funny historic tale, or even local farms! As a military family, we have a strong desire to include those feelings and draw a lot of inspiration to those family roles and also military, law enforcement officers and first responders.
The great thing about our designs is you don't have to be from a rural community or even the Midwest, but you can sure enjoy what we have to offer! Our customers are extremely loyal to our brand. We source the softest and most flattering fit for our apparel, and quality is a top priority of ours. In the small business world, we know you work hard, so we work hard to provide the absolute best!
RURAL is dedicated to owners of amazing boutique US wide. If your boutique has a physical store front, we do offer trade area protection to those store fronts who meet the wholesale minimum requirements to avoid any potential conflicts with other brick and mortar boutique owners. Three months of inactivity will result in the release of granted trade area protection.
We strive to respond to wholesale requests promptly and will make every effort to grant or deny your wholesale status or request additional information within a timely manner. We will respond to your request via email. If your application is approved, you will receive an account invitation via email. When you click on the link in this email to accept the invitation, you will be redirected to our wholesale website. This is where you will login in the future to purchase our products as a wholesale customer.
PLEASE COMPLETE THE FOLLOWING FORM IN FULL AS INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED.
Love my “kiss my bass” hat! I’m a fisherman so it fits me perfect. I wear it all day comfortably.
These have a fabulous silky feel to them. I also bought them in black and they are both great. Nice stretch to them too.
Amazing product, customer service and fast shipping! I purchased the coffee and grace tee as a gift and it was a smashing success. I’ll definitely be a return customer!
I love this shirt!!! It came so fast in the mail. And was exactly what I was hoping for. It’s so soft and for sure is my new favorite shirt. For sure recommend!! I can’t wait to buy more!
Waiting on You Denim Embellished Capri
They feel amazing, fit perfect and are actually long enough for my 5'6" extra longish legged self!
Cute shirt, cheeky statement, nice fit! Very happy with my purchase!
This hat is too cute! It fits perfectly because of the pull closure, and I’m so happy it’s mine!
Rural’s tee shirts are the softest, most comfortable around. Always a “go to” in my closet!
Great shirt with a true message and it's sooooo soft.
I love the sweatshirt and they have great coffee! I will recommend the store and website to my family and friends!!
These are so light, comfortable, and cute. I LOVE THEM
I loved it all. Always enjoy buying Rural grab bags. I enjoy the surprise and everything is always amazing.
O "Fish" ally One | Baby Bodysuit
The fit is great, awesome quality, and comes from an overall awesome company!
My husband and I love these! They are a great size and would make a fun wedding or anniversary gift.
I have had so many commmets on these leggings!! Love all of my goodies ❤️❤️
The fit is awesome, its super comfy, and the design is great! 10/10 would buy again.
Love as always!!
I love these socks! They are really soft and comfy and all my coworkers are jealous of how cute they are!
bought this as a gift for myself for a trip to Spain. Wish i would have known the power of this hat, as soon as i touched it my beard magically trimmed, the girl in the receiving office fainted and my dog laughed at me and got a beer.
Autumn Distressed Flannel Shirt
These pants fit like perfection. The pair I recieved do not look like this, but still very pleased with them.
I adore these! Flashy, classy, & a little sassy! They are also super lightweight! I got a ton of compliments when I wear these!
It was a gift. She liked it!
I bought this in a 3x and I'm thrilled that it fits. I haven't worn it yet other than to try it on but I'm excited about it
I purchased a pair of The Best Leggings in Navy and they are very appropriately named. Yes, I am obsessed with the comfort and the fit. Being 5'1" and curvy doesn't always make it easy to find a good fit, but these are perfect. Will definitely be purchasing additional pairs in the future! Thanks Rural for a wonderful product!
Very comfortable. Love it.
I love my soft cardigan!
Perfect for my sons room!
Love love my beanie ❤️
They're so unique! They're thin enough to wear with dress shoes but thick enough to wear with casual gear.
My wife looks smokin’ hot in this beanie
Great sturdy and comfortable!
Got it as a gift and she said that they fit like a dream!!
Can’t wait to use these for my daughter! I used the Bandana bibs for my son and love them!
The most comfortable pair of leggings I have owned in a different color!
I love my new Rural hoodie! It's lightweight, super cute, & comfy!
I Absolutely love them!
Very comfortable and sizing was perfect.