RURAL is a lifestyle apparel company located in the heart of America.
What is lifestyle apparel? Well simply put, it's a reflection of a way of life. For RURAL, we celebrate our community and our home. With the highest quality clothing, accessories and home goods made primarily in our small studio or from other USA designers, our studio boutique is all about providing the newest trends and styles, while maintaining our philosophy of supporting small business right here at home in the United States.
Check out our collection of tops, dresses, bottoms, accessories and art to discover what our "midwest modern" style is all about. You don't have to be from a RURAL community or the Midwest, but you can sure enjoy what we have to offer!
RURAL is a woman and veteran owned small business in Trenton, Missouri. Our models are local, our photographer is a talented local graduate, and we are involved locally as well- we even are a part of our chamber of commerce! Our RURAL Brand graphic tees are even inspired by local farmers, families and loved community locations. When you shop with us, you make a difference to our community because you supported our store and our efforts to give back as well.
LOVE LOVE LOVE IT! I ordered a medium and love the way it fits and the feel of it. Perfect for all things fall!
I love this tote bag. The message is on point. The item came just as it looks. It isn't boring and a great conversation starter.
I love this jumpsuit!! As a curvy girl, I was hesitant. But it looks good on and is so comfortable!
Eat Beef Cheekys Graphic T-Shirt
Adorable and very well made! Thanks Rural Merchantile!
This shirt is so cute and so soft! I got 4 compliments the first day I wore it ❤️
Super soft and light weight! Love the tapered waist.
This is the perfect little black dress. Cute and comfortable.
Very soft and big enough to use in many ways!
Bought for my daughter-in-law for her bday...she lloves it!! Nice material!
This is such a comfy shirt I wear it to bed sometimes! It looks amazing with the green leggings I purchased so I wear them together. Love the quality of the shirt!
I got 2 sizes for my girl, everything was so nice! And I got a very nice note about the pieces which made extra special! Recommend a million
I love this shirt! It’s soft and comfy and says EXACTLY how I feel about love!