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RURAL is a lifestyle apparel company located in the heart of America. 

What is lifestyle apparel? Well simply put, it's a reflection of a way of life. For RURAL, we celebrate our community and our home. With the highest quality clothing, accessories and home goods made primarily in our small studio or from other USA designers, our studio boutique is all about providing the newest trends and styles, while maintaining our philosophy of supporting small business right here at home in the United States.

Check out our collection of tops, dresses, bottoms, accessories and art to discover what our "midwest modern" style is all about. You don't have to be from a RURAL community or the Midwest, but you can sure enjoy what we have to offer!

RURAL is a woman and veteran owned small business in Trenton, Missouri. Our models are local, our photographer is a talented local graduate, and we are involved locally as well- we even are a part of our chamber of commerce! Our RURAL Brand graphic tees are even inspired by local farmers, families and loved community locations. When you shop with us, you make a difference to our community because you supported our store and our efforts to give back as well.