Rural Mercantile is a woman- and veteran-owned online boutique inspired by the community, values, and beauty of rural America. Everything we do is directly influenced by the hard-working people and beautiful places here in the Midwest. We’re so proud to be part of such a warm and welcoming community, and we strive to share those simple, honest values with the world.
Small-town living is full of new inspiration and new ways to incorporate our hard-working way of life into our designs. Our products have been energized by so many aspects of rural living, from local farms to state parks and historic tales. We combine this inspiration with the latest trends to give you the style you crave and the comfort you love.
Our brick-and-mortar storefront (nicknamed “Belinda’s Place” if you’re a local) has become a community staple. Tourists travel miles to sip a handcrafted latte like no other and shop boutique goods while locals regularly stop in to get their espresso fix. Our products might be trendy and chic but rest assured, our values are small-town.
As a lifestyle brand, we’re famous for selling actually comfortable pieces that hit all the trends. Don’t miss our high-quality, trendy, and comfortable women’s apparel, including graphic tees and tanks, tops, bottoms, shorts, dresses, and so much more. We also stock clothes for the guys, as well as home goods you’ll adore, such as scented candles, decor, and drinkware.
While many of our products are made in our own studio for our in-house RURAL brand label, we also source some products from independent artisans, designers, and other passionate folks with big dreams. We want our inventory to reflect our whole community. We’re honored to provide a platform where good people can share their stories and inspirations with the world.
Rural Mercantile is always looking for new opportunities to give back to the community. We support a variety of important causes that are near and dear to our hearts.
By supporting veterans, local businesses, and up-and-coming artists, we’re able to show our gratitude to the folks who keep our little community thriving, day after day, and year after year.
Now you know all about us. Let’s hear from you! If you have any questions or comments, or if you just want to say hello, please don’t hesitate to contact us. We wouldn’t be here without our amazing customers, and we strive to keep them as happy as they make us.
You don’t have to be from a rural community or the Midwest to enjoy what we have to offer!
Looks great with tshirts
This shirt is perfect!!!
Love it! So comfy and great quality!!
I can’t get over how this is such a great addition to my outfits! I love it. Soft, not too tight or too loose, beautiful colors, and again it’s super cute! Great quality product :)
Well made, soft and very cute. Thanks for the fast delivery and great quality product
Not only was my order packaged with care (thanks Joe), but it arrived SO fast. The quality is amazing. Soft & true to size. I’ll definitely be ordering from this company again.
Got this shirt for my girlfriend who loves CFA and she happens to be a thick cutie!
Love my shirt! True to size! Shipping time was faster then I thought it would be! Would order her again
I LOVE this shirt and it’s a pretty big hit when I wear it out. An added bonus is how comfy it is ❤️
Took a while, but a great shirt that my wife loved.
I am in love with this shirt!! The material is so soft and the fit is true to size!! I am such a hugger so this shirt just makes me happy! 😂
I am never disappointed with Rural’s stuff!! This shirt is so fun and funny, comfortable, and just overall amazing!!! It’s a perfect pop to your outfit 😅 I got a Large and it fit well on me. I could fit in a medium, but I like Larges better - I’m 180, & 5’8 by the way
Love this tshirt. Its soft and feels great and love the message.
I have used some bad self tanners before so I was nervous to try this but y'all! Let me tell you, it does NOT make you orange. It looks very natural and it is awesome that is made right here in America! I would definitely recommend it!!