Rural Mercantile is a woman- and veteran-owned online boutique inspired by the community, values, and beauty of rural America. Everything we do is directly influenced by the hard-working people and beautiful places here in the Midwest. We’re so proud to be part of such a warm and welcoming community, and we strive to share those simple, honest values with the world.
Small-town living is full of new inspiration and new ways to incorporate our hard-working way of life into our designs. Our products have been energized by so many aspects of rural living, from local farms to state parks and historic tales. We combine this inspiration with the latest trends to give you the style you crave and the comfort you love.
Our brick-and-mortar storefront (nicknamed “Belinda’s Place” if you’re a local) has become a community staple. Tourists travel miles to sip a handcrafted latte like no other and shop boutique goods while locals regularly stop in to get their espresso fix. Our products might be trendy and chic but rest assured, our values are small-town.
As a lifestyle brand, we’re famous for selling actually comfortable pieces that hit all the trends. Don’t miss our high-quality, trendy, and comfortable women’s apparel, including graphic tees and tanks, tops, bottoms, shorts, dresses, and so much more. We also stock clothes for the guys, as well as home goods you’ll adore, such as scented candles, decor, and drinkware.
While many of our products are made in our own studio for our in-house RURAL brand label, we also source some products from independent artisans, designers, and other passionate folks with big dreams. We want our inventory to reflect our whole community. We’re honored to provide a platform where good people can share their stories and inspirations with the world.
Rural Mercantile is always looking for new opportunities to give back to the community. We support a variety of important causes that are near and dear to our hearts.
By supporting veterans, local businesses, and up-and-coming artists, we’re able to show our gratitude to the folks who keep our little community thriving, day after day, and year after year.
Now you know all about us. Let’s hear from you! If you have any questions or comments, or if you just want to say hello, please don’t hesitate to contact us. We wouldn’t be here without our amazing customers, and we strive to keep them as happy as they make us.
You don’t have to be from a rural community or the Midwest to enjoy what we have to offer!
Love the new color COFFEE sweatshirt!!
They are my most favorite leggings!!
My son loves it!!
This is by far the softest sweatshirt I own and the colors are perfect! I love this comfy sassy look!
I love these jeans had to go a size smaller but they super cute on! Does not make your butt look huge. Perfect!
Fit, color and material!
Great little candle with a margarita scent. Not too strong. Just the right amount of scent. If you ever have a taco candle, I'd be set!
I ordered two grab bags for my daughters and they loved it. They immediately ran baths to use their new bath bombs and wear their new leggings. 11/10 will order again.
I saw this candle in a local store and just had to get it for a friend... by the time I went to purchase it was no longer in the store, but I was able to easily find it and order it directly from the merchant online. My friend loves it ('amazeballs' is kind of her thing) and the scent is clean, bright and beachy. Not too sweet and not too musky. Its a winner.
My 2 girls loved getting their own bags filled with surprise items. They especially loved the bathbomb.
I love this shirt Tailgate down Music up
I can’t wait to wear it
Thank you so much
The absolute cutest quality T I’ve purchased online in awhile !! Very fast shipping also !!
Love this! So cute and comfy!
Rural Mercantile is the best place to shop. We always get our orders so quick and the girls at the shop are very friendly. Happy to support a veteran owned small business with great ethics!
Double Stripe Sweater Duster Cardigan
The smell of this candle will fill the house and we and my guests love it!
Love this shirt! It is so soft and shipped very fast!
Missouri Geode Crackle Ornament
Eat Beef Cheekys Graphic T-Shirt
I have a problem keeping track if my keys and ever since I bought this i can always find them. Makes it so much easier to hang them up or grab them out of the bottom of my purse.
I am buying this shirt for my nephew. He is a 3rd generation farmer who is currently in college. He loves to advertise Eating Beef products! I cant wait for him to receive this shirt!! Its also so soft!!! Please make more options regarding Eating BEEF!!!
The shirt looks amazing and has a perfect fit with the material!
Love the shirt and the unique message.
I am in love with this beanie. It's so cute for fall and is comfortable when my hair is in a pony or messy bun. I get so many compliments on this beanie!
Say something without talking. Facts are hard to argue with, and these soft cotton T-shirts make the point loud and clear.
This cardigan is so stylish and comfortable. It's amazing quality and perfect for cooler weather. I absolutely love it!
I got a 1X and it is true to size. The sleeves are longer than I like on a women’s shirt and they’re fitted more like a muscle tee. The fabric is very soft and it’s held up to a few washes so far.
Great stocking stuffers for Christmas!!
I love it!
Love everything I buy from Rural Mercantile!!
I love my glam bag and the products I received! Love love my pop socket and my braided bracelet. 💞 Absolutely love my sweatshirt, so soft and comfortable. This has become my new favorite sweatshirt 💕💕 This is my first order and will not be my last!
Absolutely love it!!
Double Hood Sweatshirt
I absolutely love this shirt. Quality matter for a quality dad👌
This shirt is very comfortable and true to size. I would definitely buy the t-shirts again.
MY FAVORITE GO-TO!
This vest is very cute and versatile- can be dressed up or down! Love it!! I recommend it for fall and winter!