Rural Mercantile is a woman- and veteran-owned online boutique inspired by the community, values, and beauty of rural America. Everything we do is directly influenced by the hard-working people and beautiful places here in the Midwest. We’re so proud to be part of such a warm and welcoming community, and we strive to share those simple, honest values with the world.
Small-town living is full of new inspiration and new ways to incorporate our hard-working way of life into our designs. Our products have been energized by so many aspects of rural living, from local farms to state parks and historic tales. We combine this inspiration with the latest trends to give you the style you crave and the comfort you love.
Our brick-and-mortar storefront (nicknamed “Belinda’s Place” if you’re a local) has become a community staple. Tourists travel miles to sip a handcrafted latte like no other and shop boutique goods while locals regularly stop in to get their espresso fix. Our products might be trendy and chic but rest assured, our values are small-town.
As a lifestyle brand, we’re famous for selling actually comfortable pieces that hit all the trends. Don’t miss our high-quality, trendy, and comfortable women’s apparel, including graphic tees and tanks, tops, bottoms, shorts, dresses, and so much more. We also stock clothes for the guys, as well as home goods you’ll adore, such as scented candles, decor, and drinkware.
While many of our products are made in our own studio for our in-house RURAL brand label, we also source some products from independent artisans, designers, and other passionate folks with big dreams. We want our inventory to reflect our whole community. We’re honored to provide a platform where good people can share their stories and inspirations with the world.
Rural Mercantile is always looking for new opportunities to give back to the community. We support a variety of important causes that are near and dear to our hearts.
By supporting veterans, local businesses, and up-and-coming artists, we’re able to show our gratitude to the folks who keep our little community thriving, day after day, and year after year.
Now you know all about us. Let’s hear from you! If you have any questions or comments, or if you just want to say hello, please don’t hesitate to contact us. We wouldn’t be here without our amazing customers, and we strive to keep them as happy as they make us.
You don’t have to be from a rural community or the Midwest to enjoy what we have to offer!
Love , love !!! The details are amazing !! Quality is amazing !!
I am so happy that I found Rural Mercantile online. They have unique good quality tshirts that my teenager loves. We got the sweet but psycho T-shirt and she loves it! We will definitely be coming back for more T-shirts soon!
This is a steal. It’s valued at $90 dollars or more and it’s only $35. It has women's clothing, jewelry, accessories, treats and more! I’m so excited to try this. I will do an unboxing as soon as I get it!
The fit is amazing and the material is like wearing pj all day
I bought this jumpsuit because I needed to have a sage jumpsuit for a wedding (very specific), and I absolutely LOVE it! I stumbled across this place while looking through limited sage jumpsuit options online. I couldn’t believe how comfortable this jumpsuit ended up being, along with being surprised that I actually liked it on me. Such an awesome find!
Great shirt! Love it!
I had trouble with it at first staying attached, but it working now. I absolutely love it!!!
Beautiful, comfortable and perfect fit!
Love this shirt! Soft and comfortable. I bought several shirts and they are all good quality.
This was a gift to my grandmother...she said it’s delicious on pancakes!!
cute style and great color
Love my new tee!!! Fits perfect and great quality ❤️
Love my bag. Great Quality. Received very quickly. Lots of compliments
Just a great t-shirt!! Ordered several. They are all great!
Bought as a gag gift for my wife and my best friend. They both loved it and it fits them great, both physically and mentally!