ABOUT US


Rural Mercantile is a woman- and veteran-owned online boutique inspired by the community, values, and beauty of rural America. Everything we do is directly influenced by the hard-working people and beautiful places here in the Midwest. We’re so proud to be part of such a warm and welcoming community, and we strive to share those simple, honest values with the world.

Inspired By Community

Small-town living is full of new inspiration and new ways to incorporate our hard-working way of life into our designs. Our products have been energized by so many aspects of rural living, from local farms to state parks and historic tales. We combine this inspiration with the latest trends to give you the style you crave and the comfort you love.

Our brick-and-mortar storefront (nicknamed “Belinda’s Place” if you’re a local) has become a community staple. Tourists travel miles to sip a handcrafted latte like no other and shop boutique goods while locals regularly stop in to get their espresso fix. Our products might be trendy and chic but rest assured, our values are small-town.

On-Trend and Comfortable

As a lifestyle brand, we’re famous for selling actually comfortable pieces that hit all the trends. Don’t miss our high-quality, trendy, and comfortable women’s apparel, including graphic tees and tanks, tops, bottoms, shorts, dresses, and so much more. We also stock clothes for the guys, as well as home goods you’ll adore, such as scented candles, decor, and drinkware.

Products that Tell Stories

While many of our products are made in our own studio for our in-house RURAL brand label, we also source some products from independent artisans, designers, and other passionate folks with big dreams. We want our inventory to reflect our whole community. We’re honored to provide a platform where good people can share their stories and inspirations with the world.

Giving Back

Rural Mercantile is always looking for new opportunities to give back to the community. We support a variety of important causes that are near and dear to our hearts.

By supporting veterans, local businesses, and up-and-coming artists, we’re able to show our gratitude to the folks who keep our little community thriving, day after day, and year after year.

We’d Love to Hear From You

Now you know all about us. Let’s hear from you! If you have any questions or comments, or if you just want to say hello, please don’t hesitate to contact us. We wouldn’t be here without our amazing customers, and we strive to keep them as happy as they make us.

You don’t have to be from a rural community or the Midwest to enjoy what we have to offer!