Your Cart is Empty
At Rural Mercantile, you’ll find a specially curated collection of trendy women’s clothing online inspired by the cozy feeling of Midwest America. We specialize in trendy boutique clothing that feels as amazing as it looks! We’re delighted to offer a wide range of women’s (and men’s) apparel and fashion accessories, home decor, and much more. Browse to your heart’s content!
We want you to look beautiful and feel confident without breaking the bank! Our customers are the heart and soul of our business, and we always treat you right. We offer affordable products without sacrificing the high-quality you deserve. We’re grateful for every order, and our low prices are just one way we express our gratitude. Be sure to browse our sales and Markdown Monday pages for more great ways to save!
As you browse our trendy boutique clothing, it’s impossible to ignore the effort and dedication that goes into our products. Our Rural Brand line is our in-house label made by hardworking hands here locally, while we also strive to support and carry items from other small business creatives and local hardworking brands.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding trendy boutique clothing online, and then your new graphic tee shrinks to the size of a crop top or fades away after just one night out! They’re made to hold up any lifestyle!
We’re famous for our stylish yet casual fashion and range of boutique offerings, but that’s just the beginning. As a rural lifestyle brand, we also carry goods that light up your life at home. Find your new favorite mug and fill it with amazing coffee, or shop fun food gifts that you won’t find at your local grocery store. Unwind with the lovely scent of one of our candles and spruce up your walls with artisan-made home decor. We hope these simple little things bring you as much joy as they bring us.
As you browse our wide selection of trendy boutique clothing, remember that we provide free shipping on all orders over $50. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality products at a price point you can be comfortable with. Have fun shopping online at Rural Mercantile, and don’t forget to tag us at @ruralmercantile when you upload your cute photos to social media!
LOVE LOVE LOVE IT! I ordered a medium and love the way it fits and the feel of it. Perfect for all things fall!
I love this tote bag. The message is on point. The item came just as it looks. It isn't boring and a great conversation starter.
I love this jumpsuit!! As a curvy girl, I was hesitant. But it looks good on and is so comfortable!
Adorable and very well made! Thanks Rural Merchantile!
This shirt is so cute and so soft! I got 4 compliments the first day I wore it ❤️
Super soft and light weight! Love the tapered waist.
This is the perfect little black dress. Cute and comfortable.
Very soft and big enough to use in many ways!
Bought for my daughter-in-law for her bday...she lloves it!! Nice material!
This is such a comfy shirt I wear it to bed sometimes! It looks amazing with the green leggings I purchased so I wear them together. Love the quality of the shirt!
I got 2 sizes for my girl, everything was so nice! And I got a very nice note about the pieces which made extra special! Recommend a million
I love this shirt! It’s soft and comfy and says EXACTLY how I feel about love!
