Rural Mercantile is proud to feature its own line of cozy apparel and accessories that caters to your everyday lifestyle. Designed and printed in house by our team, we create comfortable yet trendy styles that you will genuinely adore! From graphic tees and cozy sweatshirts, to lounge pants and unique jewelry and accessories, we create products that replace the ordinary with trendy flare. Shop our in house collection and feel great knowing that your products support small business in America.
$ 21.95 $ 27.95
This graphic tee sure is something to smile about! Featuring a vintage style faded white graphic on a deep green tri-blend material, this men's graphic tee is routinely touted as...
$ 26.95
This powerful statement RURAL Brand tee is perfect for moms everywhere! Laced with a little sass, this soft cotton blend tee features an original white graphic design on our super...
$ 27.95
Made for hunting season! This cute gray graphic t-shirt is perfect for fall hunting, but you can be happy wearing it all year round! This hunting shirt for women features...
$ 28.00 $ 32.95
Classy and perfectly patriotic for America's sweetheart! Gold script writing on a red,white and blue star sleeved baseball raglan t-shirt made of eco-friendly and contains recycled and organic materials. Unisex...
$ 24.61 $ 28.95
For our breastfeeding mammas, you know this is TRUTH. RURAL Brand Model is wearing a large Unisex, true to size fit 100% Cotton Machine wash cold, tumble dry low...
$ 26.95
Give them a fair warning! Teachers LOVE our super soft tees. Featuring a white graphic on heathered gray fabric, this teacher tee is sure to be a favorite! Unisex fit,...
$ 27.95
This tee is so sweet for our coffee loving girls with grace! From coffee dates with friends, to cuddling on the couch at home, this cozy look is sure to...
$ 27.95
From coffee dates with friends, to cuddling on the couch at home, this cozy graphic t-shirt is sure to become your newest favorite! Belinda is wearing a Small Unisex fit...
$ 27.95
RURAL Brand Original "Homebody" graphic tee! In a handwritten graphic font, this tee is as comfy and casual as the chill women who wear it. Cozy up wearing it on...
$ 26.95
This comfy graphic tee is a must-have for ladies who are excited for all things fall! From visiting the pumpkin patch to bonfires with friends, this top is perfect for all...
$ 20.36 $ 23.95
This cheeky little tank from our studio is perfect for the sassy sense of humor! Whether you can pack it to the beach or lake or just want it draw...
$ 48.95
This stylish RURAL Brand sweatshirt is perfect for staying cozy and cute all winter long! From coffee dates with friends, to cuddling on the couch at home, this cozy look...
$ 26.95
Celebrate your patriotism in this classic style tee fit for any true American. RURAL Brand FIT: True to size, unisex fit 90% Cotton, 10% Polyester Machine wash cold, tumble dry...
$ 39.95
This stylish Coffee Navy Fleece Sweatshirt is perfect for staying cozy and cute at home! It's warm fleece interior is the perfect feeling while you enjoy a cup of coffee while...
$ 17.95
The kiddos can look extra cute in Kansas City this season in our exclusive KC Arrowheads Toddler Raglan Tee! From watching the game at home with the family to running wild at Loose...
$ 28.95
All of our Missouri born friends need this tee! Featuring a distressed white graphic on a gorgeous heathered maroon shirt, this gorgeous tee inspired by our local area is perfect...
$ 26.95
Whether going to a mom meetup or walking into the PTO, this gorgeous shirt is sure to make a statement! Unisex Fit, true to size 100% Cotton Recommended machine wash...
$ 26.95
Our Freedom Isn't Free graphic T-shirt features a weathered and aged American Flag print on a wonderfully soft material. We love the weathered color in Vintage Royal or Heather Red. This...
$ 27.95
This tee is made for backroads and good times with friends! Featuring a white graphic design on a black mineral wash fabric, this statement tee is sure to stand out! The...
$ 17.95
This incredibly soft bodysuit is the perfect gift for a little hunting buddy! Featuring a navy blue fabric paired with white graphic design, this gorgeous baby bodysuit is too adorable. The material is...
$ 29.95
Calling all Kansas City fans! This long sleeve red graphic tee features a gold KC design with arrowheads on a super soft cotton blend t-shirt. Super soft 100% combed ring-spun cotton...
$ 20.36 $ 23.95
All of our Missouri born friends need this tank top! Featuring a distressed white graphic on a gorgeous olive green tri-blend material, this gorgeous tank inspired by our local area...
$ 20.36 $ 23.95
We are ready for the L-A-K-E!!! This gorgeous mint lake graphic tank top is on the softest tri-blend material and fits like a dream with its flowy hemline. Make sure you...
$ 26.95
Looking cute in Kansas City is super easy this season in our exclusive KC Arrowheads Red V-Neck Graphic T-Shirt! From watching Chiefs games with friends to strolling the Country Club...
$ 44.95
The perfect hoodie to wear at your next gathering with friends around the bonfire! This soft hoodie features a white graphic and matching white draw cord and front pouch pocket. ...
$ 29.95
This graphic tee has a great outdoorsy feel for anyone that likes a trip off the beaten path! The Distressed Buffalo Gray Graphic T-Shirt features a weathered looking buffalo graphic...
$ 32.95
This comfy graphic sweatshirt is a must-have for ladies who are excited for all things fall! Featuring a gorgeous blackberry sweatshirt with white graphic print, this gorgeous top is sure to make...
$ 26.95
This cute tee is made for days on the lake! From lazy time on the dock to fun in the boat, this gorgeous tee is perfect! Model is wearing a...
$ 26.95
Whether you are lovin' the single life or just find this plain funny, beer IS cheaper! Unisex, true to size fit 100% Cotton Recommended machine wash cold, dry on low Colors...
$ 17.95
This incredibly soft baby onesie is the perfect gift for a new addition to the family! Featuring a light pink or light blue body paired with black graphic design, this gorgeous baby bodysuit is...
You don’t need to live in a rural area to fall in love with the look! Far from your usual lineup of mass-produced products, our style are designed with local places, historical references that tell stories about our rural community and the unique places they call home. We firmly believe that your unique style can (and should) inspire good feelings within you, your family, and your guests.
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Rural Mercantile is a business that helps support our own rural community. We’re excited to share that hometown feel with the world through our online boutique. If you have any questions for our friendly family, we’d love for you to contact us now. Those big-box stores don’t the options with heart and soul that are produced right here at home in the Midwest, but we do! Shop unique products that tell stories about places and people at Rural Mercantile.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
As you browse our wide selection of affordable clothing and accessories online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
I grabbed a bag of this with my order on a whim, and so glad I did! I was expecting it to be like peanut brittle but it is SO MUCH BETTER. I just ordered 7 more bags!!!
This grab bag was so good. It had the perfect balance of great items, like a super cozy sweatshirt, fun little carry bag to crafty stuff like paint and all for a great price!
2nd one I've bought. Love it. Gotten tons of compliments and a few girls asking where they can get one!
So cute and soft! Fits perfectly true to size as well!
I don’t have it yet!
Amazing quality and design! Bought as a Christmas gift for my bride, and she absolutely LOVES it! Thanks Belinda for helping to keep making me a hero in her eyes!
Outstanding quality and design! Bought this shirt for my bride, as a Christmas present, and she absolutely LOVES it! Thanks Belinda, for helping to keep me a hero in her eyes!
The fit of this sweatshirt is absolutely perfect. It's fitted without being tight and the sleeve length is my favorite. So soft and cozy and the color is a unique shade of red that is super flattering.
Five Card Poker on a Saturday Night Ceramic Speckle Mug
As soon as I saw this bag I knew who I was going to buy it for. The quality is good & it seems like it will hold up well.
I love this Sherpa jacket! Comfortable and flattering!
Love it and have had several compliments already! So I’ve definitely shared your website to some people so you may get more orders ;)
Exactly like the picture and the fabrics so soft
Love the bags. Well made!
