Rural Mercantile is proud to feature its own line of cozy apparel and accessories that caters to your everyday lifestyle. Designed and printed in house by our team, we create comfortable yet trendy styles that you will genuinely adore! From graphic tees and cozy sweatshirts, to lounge pants and unique jewelry and accessories, we create products that replace the ordinary with trendy flare. Shop our in house collection and feel great knowing that your products support small business in America.
$ 17.95
How adorable will your little fishing buddy be on his birthday in this cute bodysuit? This fishing birthday outfit is perfect for celebrating a very special mile-marker of his life! This super...
$ 27.95
Coffee and cow lovers, this tee is for you! If you grab a pick-me-up for your pick-up truck before you head down to the cattle ranch, you’ll love this adorable...
$ 22.36 $ 27.95
A #1 Best Seller for a reason! From visiting the farmer's market to family time at the county fair, this gorgeous tee will keep you looking fabulously chic while you support our...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this true to size graphic t-shirt will have you thankful for all things this season! Our Thankful and Grateful Burgundy Graphic T-Shirt features...
$ 28.95
All of our Missouri born friends need this tee! Featuring a distressed white graphic on a gorgeous heathered maroon shirt, this gorgeous tee inspired by our local area is perfect...
$ 19.16 $ 23.95
This tank is made for warm weather on the boat! Featuring a classic white anchor design paired with cozy triblend navy fabric, you'll be the envy of every weekender on the water! The...
$ 27.95
This tee is made for those who enjoy a cup of coffee in the morning before heading out to work cows! Unisex, true to size fit. Model is wearing a...
$ 27.95
Motherhood is being happy, sad, tired, energized and grateful at the same time and it is ALL good and worth every emotion. Celebrate what being a mom is about in this...
$ 21.56 $ 26.95
This gorgeous graphic tee is made for those gorgeous lifesavers that dedicate themselves to others! Featuring an inspiring white graphic on a vintage soft navy tee, this RURAL brand tee...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this top is perfect for all occasions! This comfy RURAL tee is made for those who are thankful and grateful for everything...
$ 22.36 $ 27.95
This graphic t-shirt has a great outdoorsy feel for anyone that likes a trip off the beaten path! Features a landscape buffalo graphic for any laid back outdoors enthusiast RURAL Brand...
$ 22.36 $ 27.95
Empowering for the every day woman. We are all queens and have beautiful, amazing attributes that no one can take from us. FIT: True to size, unisex fit 52% Cotton,...
$ 27.95
Isn't this tee the truth?! As moms, we run EVERYTHING in our lives, whether a working mom or a stay at home mom. We are the center of our household...
$ 16.95
Your pregnancy announcement should be as special as you are! Whether you are taking announcement photos or sending this as a special package to your spouse, parents or grandparents, this...
$ 19.16 $ 23.95
Celebrate your patriotism in this comfortable tri-blend tank! Model is wearing a small Fit: true to size, unisex fit 50% Polyester, 25% Cotton, 25% rayon Machine wash cold / tumble dry...
$ 19.16 $ 23.95
This graphic tank top is inspired by hardworking farmers everywhere! From visiting the farmer's market to family time at the county fair, this gorgeous tank will keep you looking fabulously chic...
$ 19.16 $ 23.95
Some things do not need to be loud to be make a statement. Simple + Classic. This comfy vintage wash RURAL Brand graphic tank is all about Family and Farming. Model...
$ 27.95
Limited Edition Thin Blue Line version of our Our Freedom Isn't Free graphic T-shirt. Our graphic tee features a weathered and aged American flag print on a wonderfully soft material. This cotton/poly...
$ 48.95
This stylish sweatshirt is perfect for staying cozy and cute all winter long! From coffee dates with friends, to cuddling on the couch at home, this cozy look is sure...
$ 23.16 $ 28.95
Lake Crowder is our neighboring state park that was established in 1938 and home to many rural memories for our local community. We are excited to pay tribute to it...
$ 24.76 $ 30.95
It's all about Touchdowns, Tailgates and Traditions with this look! Get ready for football season with our gorgeous football tees! If you're excited for football season, you're sure going to love...
$ 28.95
This RURAL Brand graphic t-shirt is made for those wives that love their farm life! Inspired by local farmers, this soft and cozy v-neck tee celebrates our RURAL roots. Unisex...
$ 26.95
Dad needs a new favorite T-shirt and this one is sure to be it! Featuring our original Ain't No Hood Like Fatherhood graphic text printed on an insanely soft and...
$ 21.95 $ 27.95
This graphic tee sure is something to smile about! Featuring a vintage style faded white graphic on a deep green tri-blend material, this men's graphic tee is routinely touted as...
$ 26.95
This powerful statement RURAL Brand tee is perfect for moms everywhere! Laced with a little sass, this soft cotton blend tee features an original white graphic design on our super...
$ 27.95
Made for hunting season! This cute gray graphic t-shirt is perfect for fall hunting, but you can be happy wearing it all year round! This hunting shirt for women features...
$ 26.36 $ 32.95
Classy and perfectly patriotic for America's sweetheart! Gold script writing on a red,white and blue star sleeved baseball raglan t-shirt made of eco-friendly and contains recycled and organic materials. Unisex...
$ 26.95
Give them a fair warning! Teachers LOVE our super soft tees. Featuring a white graphic on heathered gray fabric, this teacher tee is sure to be a favorite! Unisex fit,...
$ 29.95
From coffee dates with friends, to cuddling on the couch at home, this cozy graphic t-shirt is sure to become your newest favorite! Belinda is wearing a Small Unisex fit...
$ 27.95
RURAL Brand Original "Homebody" graphic tee! In a handwritten graphic font, this tee is as comfy and casual as the chill women who wear it. Cozy up wearing it on...
You don’t need to live in a rural area to fall in love with the look! Far from your usual lineup of mass-produced products, our style are designed with local places, historical references that tell stories about our rural community and the unique places they call home. We firmly believe that your unique style can (and should) inspire good feelings within you, your family, and your guests.
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Rural Mercantile is a business that helps support our own rural community. We’re excited to share that hometown feel with the world through our online boutique. If you have any questions for our friendly family, we’d love for you to contact us now. Those big-box stores don’t the options with heart and soul that are produced right here at home in the Midwest, but we do! Shop unique products that tell stories about places and people at Rural Mercantile.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
As you browse our wide selection of affordable clothing and accessories online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
Love this shirt! Soft and comfortable. I bought several shirts and they are all good quality.
This was a gift to my grandmother...she said it’s delicious on pancakes!!
Love my new tee!!! Fits perfect and great quality ❤️
Love my bag. Great Quality. Received very quickly. Lots of compliments
Just a great t-shirt!! Ordered several. They are all great!
Bought as a gag gift for my wife and my best friend. They both loved it and it fits them great, both physically and mentally!
True to size. Love how soft and light the material is. I hate those scratchy tshirts. This one is really nice and feels good on your skin.
Absolutely am loving this sweatshirt! It is definitely my new go to favorite!
My son had me order this for his wife’s bday. She loved it !
The tee shirt is super soft and great quality, not a cheap won’t wear tee! Quick delivery. I will be buying again.
Cute shirt! It’s just as described. So happy it’s not the typical Gildan brand shirt. Would definitely order from here again. Thank you!
Love this tee! Super cute under a flannel, a shacket or denim jacket- will be cute with jean shorts in warm weather!
... attitude and quality.
Bought this for a Valentine’s Day gift for my daughter! It is so beautiful and soft! Cannot wait to give it to her, she is going to love it!❤️
