Rural Mercantile is proud to feature its own line of cozy apparel and accessories that caters to your everyday lifestyle. Designed and printed in house by our team, we create comfortable yet trendy styles that you will genuinely adore! From graphic tees and cozy sweatshirts, to lounge pants and unique jewelry and accessories, we create products that replace the ordinary with trendy flare. Shop our in house collection and feel great knowing that your products support small business in America.
$ 17.95
How adorable will your little fishing buddy be on his birthday in this cute bodysuit? This fishing birthday outfit is perfect for celebrating a very special mile-marker of his life! This super...
$ 27.95
Coffee and cow lovers, this tee is for you! If you grab a pick-me-up for your pick-up truck before you head down to the cattle ranch, you’ll love this adorable...
$ 27.95
A #1 Best Seller for a reason! From visiting the farmer's market to family time at the county fair, this gorgeous tee will keep you looking fabulously chic while you support our...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this true to size graphic t-shirt will have you thankful for all things this season! Our Thankful and Grateful Burgundy Graphic T-Shirt features...
$ 28.95
All of our Missouri born friends need this tee! Featuring a distressed white graphic on a gorgeous heathered maroon shirt, this gorgeous tee inspired by our local area is perfect...
$ 19.16 $ 23.95
This tank is made for warm weather on the boat! Featuring a classic white anchor design paired with cozy triblend navy fabric, you'll be the envy of every weekender on the water! The...
$ 27.95
This tee is made for those who enjoy a cup of coffee in the morning before heading out to work cows! Unisex, true to size fit. Model is wearing a...
$ 27.95
Motherhood is being happy, sad, tired, energized and grateful at the same time and it is ALL good and worth every emotion. Celebrate what being a mom is about in this...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this top is perfect for all occasions! This comfy RURAL tee is made for those who are thankful and grateful for everything...
$ 22.36 $ 27.95
This graphic t-shirt has a great outdoorsy feel for anyone that likes a trip off the beaten path! Features a landscape buffalo graphic for any laid back outdoors enthusiast RURAL Brand...
$ 27.95
Empowering for the every day woman. We are all queens and have beautiful, amazing attributes that no one can take from us. FIT: True to size, unisex fit 52% Cotton,...
$ 27.95
Isn't this tee the truth?! As moms, we run EVERYTHING in our lives, whether a working mom or a stay at home mom. We are the center of our household...
$ 16.95
Your pregnancy announcement should be as special as you are! Whether you are taking announcement photos or sending this as a special package to your spouse, parents or grandparents, this...
$ 19.16 $ 23.95
Celebrate your patriotism in this comfortable tri-blend tank! Model is wearing a small Fit: true to size, unisex fit 50% Polyester, 25% Cotton, 25% rayon Machine wash cold / tumble dry...
$ 19.16 $ 23.95
This graphic tank top is inspired by hardworking farmers everywhere! From visiting the farmer's market to family time at the county fair, this gorgeous tank will keep you looking fabulously chic...
$ 19.16 $ 23.95
Some things do not need to be loud to be make a statement. Simple + Classic. This comfy vintage wash RURAL Brand graphic tank is all about Family and Farming. Model...
$ 27.95
Limited Edition Thin Blue Line version of our Our Freedom Isn't Free graphic T-shirt. Our graphic tee features a weathered and aged American flag print on a wonderfully soft material. This cotton/poly...
$ 48.95
This stylish sweatshirt is perfect for staying cozy and cute all winter long! From coffee dates with friends, to cuddling on the couch at home, this cozy look is sure...
$ 23.16 $ 28.95
Lake Crowder is our neighboring state park that was established in 1938 and home to many rural memories for our local community. We are excited to pay tribute to it...
$ 24.76 $ 30.95
It's all about Touchdowns, Tailgates and Traditions with this look! Get ready for football season with our gorgeous football tees! If you're excited for football season, you're sure going to love...
$ 28.95
This RURAL Brand graphic t-shirt is made for those wives that love their farm life! Inspired by local farmers, this soft and cozy v-neck tee celebrates our RURAL roots. Unisex...
$ 26.95
Dad needs a new favorite T-shirt and this one is sure to be it! Featuring our original Ain't No Hood Like Fatherhood graphic text printed on an insanely soft and...
$ 21.95 $ 27.95
This graphic tee sure is something to smile about! Featuring a vintage style faded white graphic on a deep green tri-blend material, this men's graphic tee is routinely touted as...
$ 26.95
This powerful statement RURAL Brand tee is perfect for moms everywhere! Laced with a little sass, this soft cotton blend tee features an original white graphic design on our super...
$ 27.95
Made for hunting season! This cute gray graphic t-shirt is perfect for fall hunting, but you can be happy wearing it all year round! This hunting shirt for women features...
$ 26.95
Give them a fair warning! Teachers LOVE our super soft tees. Featuring a white graphic on heathered gray fabric, this teacher tee is sure to be a favorite! Unisex fit,...
$ 29.95
From coffee dates with friends, to cuddling on the couch at home, this cozy graphic t-shirt is sure to become your newest favorite! Belinda is wearing a Small Unisex fit...
$ 27.95
RURAL Brand Original "Homebody" graphic tee! In a handwritten graphic font, this tee is as comfy and casual as the chill women who wear it. Cozy up wearing it on...
$ 26.95
This comfy graphic tee is a must-have for ladies who are excited for all things fall! From visiting the pumpkin patch to bonfires with friends, this top is perfect for all...
$ 19.16 $ 23.95
This cheeky little tank from our studio is perfect for the sassy sense of humor! Whether you can pack it to the beach or lake or just want it draw...
You don’t need to live in a rural area to fall in love with the look! Far from your usual lineup of mass-produced products, our style are designed with local places, historical references that tell stories about our rural community and the unique places they call home. We firmly believe that your unique style can (and should) inspire good feelings within you, your family, and your guests.
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Rural Mercantile is a business that helps support our own rural community. We’re excited to share that hometown feel with the world through our online boutique. If you have any questions for our friendly family, we’d love for you to contact us now. Those big-box stores don’t the options with heart and soul that are produced right here at home in the Midwest, but we do! Shop unique products that tell stories about places and people at Rural Mercantile.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
As you browse our wide selection of affordable clothing and accessories online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
This is such a comfy shirt I wear it to bed sometimes! It looks amazing with the green leggings I purchased so I wear them together. Love the quality of the shirt!
I got 2 sizes for my girl, everything was so nice! And I got a very nice note about the pieces which made extra special! Recommend a million
I love this shirt! It’s soft and comfy and says EXACTLY how I feel about love!
Love it I get compliments on it all the time.
Great quality. True to size. I love it.
Long sleeves that fit are hard to find, as I’m 6ft tall and have long arms. This one fits perfect and isn’t too baggy either.
I love everything about this shirt!!
Love , love !!! The details are amazing !! Quality is amazing !!
I am so happy that I found Rural Mercantile online. They have unique good quality tshirts that my teenager loves. We got the sweet but psycho T-shirt and she loves it! We will definitely be coming back for more T-shirts soon!
This is a steal. It’s valued at $90 dollars or more and it’s only $35. It has women's clothing, jewelry, accessories, treats and more! I’m so excited to try this. I will do an unboxing as soon as I get it!
The fit is amazing and the material is like wearing pj all day
I bought this jumpsuit because I needed to have a sage jumpsuit for a wedding (very specific), and I absolutely LOVE it! I stumbled across this place while looking through limited sage jumpsuit options online. I couldn’t believe how comfortable this jumpsuit ended up being, along with being surprised that I actually liked it on me. Such an awesome find!
