Rural Mercantile is proud to feature its own line of cozy apparel and accessories that caters to your everyday lifestyle. Designed and printed in house by our team, we create comfortable yet trendy styles that you will genuinely adore! From graphic tees and cozy sweatshirts, to lounge pants and unique jewelry and accessories, we create products that replace the ordinary with trendy flare. Shop our in house collection and feel great knowing that your products support small business in America.
$ 17.95
How adorable will your little fishing buddy be on his birthday in this cute bodysuit? This fishing birthday outfit is perfect for celebrating a very special mile-marker of his life! This super...
$ 27.95
Coffee and cow lovers, this tee is for you! If you grab a pick-me-up for your pick-up truck before you head down to the cattle ranch, you’ll love this adorable...
$ 27.95
A #1 Best Seller for a reason! From visiting the farmer's market to family time at the county fair, this gorgeous tee will keep you looking fabulously chic while you support our...
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This Clear Acrylic Heart Stethoscope accessory is a great gift that can be given as an ornament, keychain or a luggage tag! Perfect for a new nursing or medical students, your...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this true to size graphic t-shirt will have you thankful for all things this season! Our Thankful and Grateful Burgundy Graphic T-Shirt features...
$ 28.95
Some things do not need to be loud to be make a statement. Simple + Classic. This comfy vintage wash RURAL Brand graphic tee is all about Family and Farming....
$ 27.95
This tee is so sweet for our coffee loving girls with grace! From coffee dates with friends, to cuddling on the couch at home, this cozy look is sure to...
$ 28.95
All of our Missouri born friends need this tee! Featuring a distressed white graphic on a gorgeous heathered maroon shirt, this gorgeous tee inspired by our local area is perfect...
$ 20.36 $ 23.95
This tank is made for warm weather on the boat! Featuring a classic white anchor design paired with cozy triblend navy fabric, you'll be the envy of every weekender on the water! The...
$ 28.95
Some things do not need to be loud to be make a statement. Simple + Classic. This comfy navy vintage wash RURAL Brand graphic tee is all about Family and...
$ 27.95
Motherhood is being happy, sad, tired, energized and grateful at the same time and it is ALL good and worth every emotion. Celebrate what being a mom is about in this...
$ 26.95
This gorgeous graphic tee is made for those gorgeous lifesavers that dedicate themselves to others! Featuring an inspiring white graphic on a vintage soft navy tee, this RURAL brand tee...
$ 19.95
How stinkin cute is this!? Perfect little bodysuit just in time for Valentine's Day. This super soft RURAL Brand onesie is perfect for the little guy that steals your heart. With...
$ 27.95
This tee is made for those who enjoy a cup of coffee in the morning before heading out to work cows! Unisex, true to size fit. Model is wearing a...
$ 27.95
This tee is so sweet for our coffee loving girls with grace! From coffee dates with friends, to cuddling on the couch at home, this cozy look is sure to...
$ 22.36 $ 27.95
From visiting the pumpkin patch to thanksgiving festivities with family, this top is perfect for all occasions! This comfy RURAL tee is made for those who are thankful and grateful for everything...
$ 27.95
This graphic t-shirt has a great outdoorsy feel for anyone that likes a trip off the beaten path! Features a landscape buffalo graphic for any laid back outdoors enthusiast RURAL Brand...
$ 27.95
Empowering for the every day woman. We are all queens and have beautiful, amazing attributes that no one can take from us. FIT: True to size, unisex fit 52% Cotton,...
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This stylish Kansas City sweatshirt is perfect for staying cozy and cute this season!! From watching Chiefs games with friends to visiting Union Station, this cozy look is sure to become...
$ 27.95
Isn't this tee the truth?! As moms, we run EVERYTHING in our lives, whether a working mom or a stay at home mom. We are the center of our household...
$ 18.95
This incredibly soft bodysuit is the perfect gift for a new addition to the family! Featuring a charcoal grey fabric paired with white graphic design, this gorgeous baby bodysuit is too adorable. The...
$ 16.95
Your pregnancy announcement should be as special as you are! Whether you are taking announcement photos or sending this as a special package to your spouse, parents or grandparents, this...
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This comfy tee is made for backroad adventures and bonfires with friends! True to size, unisex fit 50% Cotton, 50% Polyester Recommended machine wash cold, tumble dry low Colors may vary from...
$ 26.95
Be empowered in this exclusive graphic tee. You've earned your achievements, who you are queen can never be taken from you. Printed on a heathered ash light gray tee, this...
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This stylish RURAL Brand sweatshirt is perfect for staying cozy and cute all winter long! From coffee dates with friends, to cuddling on the couch at home, this cozy look...
$ 28.95
This powerful statement tee is perfect for moms everywhere! Laced with a little sass, this soft cotton blend tee features an original white graphic design on our super soft petal pink crew...
$ 20.36 $ 23.95
Celebrate your patriotism in this comfortable tri-blend tank! Model is wearing a small Fit: true to size, unisex fit 50% Polyester, 25% Cotton, 25% rayon Machine wash cold / tumble dry...
$ 20.36 $ 23.95
This graphic tank top is inspired by hardworking farmers everywhere! From visiting the farmer's market to family time at the county fair, this gorgeous tank will keep you looking fabulously chic...
$ 20.36 $ 23.95
Some things do not need to be loud to be make a statement. Simple + Classic. This comfy vintage wash RURAL Brand graphic tank is all about Family and Farming. Model...
$ 28.95
Because, pumpkin spice is everything! From waiting in line for your pumpkin spice latte, to hayrides and bonfires, this amazing tee is perfect! Belinda is wearing a Small FIT: True...
You don’t need to live in a rural area to fall in love with the look! Far from your usual lineup of mass-produced products, our style are designed with local places, historical references that tell stories about our rural community and the unique places they call home. We firmly believe that your unique style can (and should) inspire good feelings within you, your family, and your guests.
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Rural Mercantile is a business that helps support our own rural community. We’re excited to share that hometown feel with the world through our online boutique. If you have any questions for our friendly family, we’d love for you to contact us now. Those big-box stores don’t the options with heart and soul that are produced right here at home in the Midwest, but we do! Shop unique products that tell stories about places and people at Rural Mercantile.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
As you browse our wide selection of affordable clothing and accessories online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
I love this shirt! And have gotten comments on it also.
So cute! Got this for my neighbor as we exchange Xmas mugs and cups. Company shipped quickly and mug arrived in perfect condition.
Love this little guy. Bought it as a Christmas gift so don’t know yet if it’s baby approve. The rattle is very quiet.
High quality material, comfortable, and just like the picture! Also true to size!!
I'm getting married in the mountains this weekend, and got a couple of shirts in this style from a few different companies. This one was the clear winner! The fit is perfect, it's comfortable and feels well-constructed. I was worried the sleeves might be too short, but they're exactly right - and I have slightly longish arms. I was also worried it wouldn't arrive in time, but when I told her it was for an event, the seller made sure I would get it. There's a real human at the other end of that email address who owns this business, which also makes this company worth buying from!
I rarely review anything online and by that I mean I never do, but the service as well as this flannel and a few others I purchased are top shelf quality. The color of the blue one is striking but not overpowering, as in the photo, which suits me since I wear it for comfort not to show off(too much). The fit was exact too in the medium sizes I've purchased. Rural even sent a little thank you on the receipt, nice touch. Very pleased with this company, my only negative being I wish they had more colors to buy(hint: forest green). Thanks. :)
