At Rural Mercantile, you’ll find a specially curated collection of fashionable and affordable women’s clothing online. Inspired by the cozy feeling of Midwest America, the attention to quality has high priority in everything we do. We have trendy and rural-accented clothes that feel as amazing as they look on you. We’re delighted to offer a wide range of women’s apparel as well as women’s fashion accessories, home decor, and so much more.
$ 27.95
You can always count on Tito to be there for you! The Cheeky's Brand Original Tito is My Amigo Graphic T-Shirt features a soft and cozy navy blue material and the...
$ 19.95
The statement piece you need! The Howlite Stone Gold Toggle Pendant Necklace dresses up an outfit instantly. The large round howlite pendant with gold frame casting is complimented with a...
$ 23.16 $ 28.95
When you focus on the good, the good gets better! The Focus On the Good Graphic T-Shirt is composed of 100% cotton material from the USA and has a colorful pastel...
$ 23.16 $ 28.95
Bringing in the Merry! The Joy to the Farm Long Sleeve Graphic T-Shirt is composed of 100% cotton from the USA and has a colorful country christmas design featuring windmill and...
$ 23.16 $ 28.95
Trendy moms are going to love this tee! The Rainbow Mama Graphic T-Shirt is composed of 100% cotton from the USA and has a colorful pastel boho graphic design with light...
$ 28.76 $ 35.95
Bundling up is extra-cute in the cuddly Tan Faux Fur Hooded Sweatshirt! Faux fur is perfectly shaped in this oversized hoodie with front pocket and drawstrings. It features a split hem line...
$ 34.95
Your favorite cozy essential, but with a fun new update! The Neutral Striped Balloon Sleeve Sweater features a classic neutral color block pattern of mocha, beige and cream on comfortable knit...
$ 20.76 $ 25.95
Style and comfort meet perfectly to create the Grey Crisscross Fuzzy Slippers! These vegan fuzzy plush slide on slippers are the perfect choice for getting ready in the morning or...
$ 33.95
Dealing with a temperamental heifer? We've been there! This BB Cattle Company branded baseball cap features a stand out combination of mint and black mesh with cheetah print details under the bill....
$ 33.95
Dealing with a temperamental heifer? We've been there! This BB Cattle Company branded baseball cap features a stand out combination of bright fuchsia red and black with cheetah print details under the...
$ 27.95
Cheeky's Brand Original "I like My Coffee How I like My Magic" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing...
$ 21.56 $ 26.95
This beautiful plaid blouse features such a gorgeous color combination of tones, we know you'll love it as much as we do! The material is so soft and is an essential...
$ 26.95
This beautiful plaid blouse features such a gorgeous color combination of tones, we know you'll love it as much as we do! The material is so soft and is an essential...
$ 23.16 $ 28.95
You aren't short on personality, and neither is this tee! Featuring a leopard lip graphic with gold foil lettering, you will slay in this tee no matter what you are...
$ 27.95
Rural Mercantile exclusive! The Rural Seed and Feed Graphic T-Shirt is perfect for your day look thanks to a soft cotton knit construction, a crew neckline, short sleeves, and a...
$ 10.95
These may be cool tones, but they are fire! Soft stretchy fabric shapes this playful headwrap that features a twisted knot style that can complement your outfit for a flirty look....
$ 31.16 $ 38.95
Every closet needs that perfect staple piece like our Teal Crew Side Pocket Pullover Sweater! Slightly oversized fleece cotton creates this cozy oversized pullover that has a round neckline, long sleeves, and a...
$ 31.16 $ 38.95
Every closet needs that perfect staple piece like our Black Crew Pocket Pullover Sweater! Slightly oversized fleece cotton creates this cozy oversized pullover that has a round neckline, long sleeves, and a relaxed...
$ 28.95
Keep your vibes casual and cute with the Lavender and Pink Tie Dye T-Shirt! This soft and super lightweight cotton blend tee is a beautiful combination of lavender purple tones, white...
$ 22.36 $ 27.95
Channel those basic vibes for fall with this cute fall graphic tee! The Whatever Spices Your Pumpkin Graphic T-Shirt is perfect for fall days at the pumpkin patch or while...
$ 28.95
An adventure awaits! The Roam Free Thunder Bird Graphic T-Shirt is perfect for a wild weekend of adventures thanks to its soft cotton material, classic crew neckline, short sleeves, and relaxed...
$ 23.16 $ 28.95
Get a western chic look that's comfy and cool with the Turquoise Medallion Graphic T-Shirt! Perfectly peachy 100% cotton from the USA shapes this tee with trendy turquoise stone medallion graphic...
$ 23.16 $ 28.95
This tee is all about the love and positive vibes! The Love is All We Need Graphic T-shirt is composed of 100% cotton from the USA and has a colorful pastel...
$ 10.95
Our Tie Dye Twisted Headband has us dreaming of sweet sunshine and the seaside! A warm rainbow of colors creates a tie-dye pattern across this stylish twisted headband. Choose between...
$ 12.95
Nothing brightens the mood like fun accessories! These Colorful Beaded Bracelets shine like no other! Made of unique polymer clay beads, these trendy bracelets are stretchy and mix and match...
$ 23.16 $ 28.95
The Pretty Fierce Cat Graphic T-Shirt is all about fierce personality! This edgy tee is made of 100% premium cotton, and has an edgy wild cat graphic and "Pretty" statement....
$ 23.16 $ 28.95
You aren't short on personality, and neither is this tee! Featuring a leopard lip graphic with gold foil lettering, you will slay in this tee no matter what you are...
$ 28.95
Keep your look casually cute while making a statement in this "Thick-Fil-A" graphic tee! This premium cotton tee features an eyecatching red graphic print on a clean white crew neck...
$ 33.95
For women who take no bull! This BB Cattle Company branded baseball cap features a stand out combination of military green and black mesh with cheetah print details under the bill. This...
$ 28.95
Beer-drinking isn't just for tailgating and bbqs this summer, it's a patriotic duty! On a super soft heathered gray material, this red, white and blue graphic is perfect for your...
Want to look chic and feel confident without breaking the bank? Our customers are the heart and soul of our business, and we treat you right. That’s why our commitment to quality never supersedes our commitment to offering you excellent value in clothing. We’re grateful for every order, and our low prices are just our way of showing gratitude. Be sure to browse our sales and Markdown Monday pages for more great ways to save!
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Many of our clothes and accessories are made in our studio for our RURAL brand, but we also carry items made by other small businesses, independent designers, and artisans.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
We’re famous for our women’s fashion accessories and clothing, but that’s just the beginning. As a rural lifestyle brand, we also carry goods that light up your life at home. Find your new favorite mug and fill it with amazing coffee, or shop good eats that you won’t find at your local grocery store. Unwind with the lovely scent of one of our candles and spruce up your walls with artisan-made home decor. We hope these simple little things bring you as much joy as they bring us.
As you browse our wide selection of affordable women’s clothing online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
This was a gift to my grandmother...she said it’s delicious on pancakes!!
Love my new tee!!! Fits perfect and great quality ❤️
Love my bag. Great Quality. Received very quickly. Lots of compliments
Just a great t-shirt!! Ordered several. They are all great!
Bought as a gag gift for my wife and my best friend. They both loved it and it fits them great, both physically and mentally!
True to size. Love how soft and light the material is. I hate those scratchy tshirts. This one is really nice and feels good on your skin.
Absolutely am loving this sweatshirt! It is definitely my new go to favorite!
My son had me order this for his wife’s bday. She loved it !
The tee shirt is super soft and great quality, not a cheap won’t wear tee! Quick delivery. I will be buying again.
Cute shirt! It’s just as described. So happy it’s not the typical Gildan brand shirt. Would definitely order from here again. Thank you!
Love this tee! Super cute under a flannel, a shacket or denim jacket- will be cute with jean shorts in warm weather!
... attitude and quality.
Bought this for a Valentine’s Day gift for my daughter! It is so beautiful and soft! Cannot wait to give it to her, she is going to love it!❤️
