At Rural Mercantile, you’ll find a specially curated collection of fashionable and affordable women’s clothing online. Inspired by the cozy feeling of Midwest America, the attention to quality has high priority in everything we do. We have trendy and rural-accented clothes that feel as amazing as they look on you. We’re delighted to offer a wide range of women’s apparel as well as women’s fashion accessories, home decor, and so much more.
$ 34.95
Your favorite cozy essential, but with a fun new update! The Neutral Striped Balloon Sleeve Sweater features a classic neutral color block pattern of mocha, beige and cream on comfortable knit...
$ 43.95
Bundle up with our Removable Hood Black Puffer Jacket! Cold weather is here, but the sleek soft and lightweight padded fabric with a bit of sheen with shape you nicely in...
$ 25.95
Style and comfort meet perfectly to create the Grey Crisscross Fuzzy Slippers! These vegan fuzzy plush slide on slippers are the perfect choice for getting ready in the morning or...
$ 33.95
Dealing with a temperamental heifer? We've been there! This BB Cattle Company branded baseball cap features a stand out combination of black and white mesh with cheetah print details under...
$ 33.95
Dealing with a temperamental heifer? We've been there! This BB Cattle Company branded baseball cap features a stand out combination of mint and black mesh with cheetah print details under the bill....
$ 33.95
Dealing with a temperamental heifer? We've been there! This BB Cattle Company branded baseball cap features a stand out combination of bright fuchsia red and black with cheetah print details under the...
$ 27.95
Plus size mineral was rolled short sleeve v-neck with side slit high low hem. Unisex Fit, true to size 100% Cotton Machine wash cold, tumble dry low Colors may vary...
$ 27.95
Plus size mineral was rolled short sleeve v-neck with side slit high low hem. Unisex Fit, true to size 100% Cotton Machine wash cold, tumble dry low Colors may vary...
$ 19.95
The Black and White Plaid Fur Pom Beanie will be the perfect cold weather companion to all your cute OOTDs! Soft and cozy material with a black and white buffalo plaid style...
$ 27.95
Cheeky's Brand Original "I like My Coffee How I like My Magic" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing...
$ 26.95
This beautiful plaid blouse features such a gorgeous color combination of tones, we know you'll love it as much as we do! The material is so soft and is an essential...
$ 26.95
This beautiful plaid blouse features such a gorgeous color combination of tones, we know you'll love it as much as we do! The material is so soft and is an essential...
$ 28.95
You aren't short on personality, and neither is this tee! Featuring a leopard lip graphic with gold foil lettering, you will slay in this tee no matter what you are...
$ 27.95
Rural Mercantile exclusive! The Rural Seed and Feed Graphic T-Shirt is perfect for your day look thanks to a soft cotton knit construction, a crew neckline, short sleeves, and a...
$ 27.95
If the love isn't giving you all the feels, girl, they are not the one! This Rural Mercantile exclusive graphic tee features a turquoise inked style font on a soft...
$ 10.95
These may be cool tones, but they are fire! Soft stretchy fabric shapes this playful headwrap that features a twisted knot style that can complement your outfit for a flirty look....
$ 10.95
Your messy bun will be on point in our Yellow Floral Twisted Headband! This stretchy cut knot headband features warm yellow fabric and a black and white sketched floral pattern. Wear...
$ 10.95
Add a little bit of spunk to your day look with the Rainbow Leopard Twisted Headband! A cute stretchy twisted headband to make your messy buns or up dos extra special! Purple,...
$ 26.95 $ 38.95
Every closet needs that perfect staple piece like our Teal Crew Side Pocket Pullover Sweater! Slightly oversized fleece cotton creates this cozy oversized pullover that has a round neckline, long sleeves, and a...
$ 26.95 $ 38.95
Every closet needs that perfect staple piece like our Black Crew Pocket Pullover Sweater! Slightly oversized fleece cotton creates this cozy oversized pullover that has a round neckline, long sleeves, and a relaxed...
$ 48.95
If you love the Cheeky's Brand Original "How The West Was Won- Eat Beef" graphic tee, you'll love the NEW tie dye double hood hoodie! Featuring a pink and white...
$ 39.95
This stylish Coffee Maroon Fleece Sweatshirt is perfect for staying cozy and cute at home! It's warm fleece interior is the perfect feeling while you enjoy a cup of coffee while...
$ 19.95 $ 28.95
Keep your vibes casual and cute with the Lavender and Pink Tie Dye T-Shirt! This soft and super lightweight cotton blend tee is a beautiful combination of lavender purple tones, white...
$ 22.36 $ 27.95
Channel those basic vibes for fall with this cute fall graphic tee! The Whatever Spices Your Pumpkin Graphic T-Shirt is perfect for fall days at the pumpkin patch or while...
$ 28.95
An adventure awaits! The Roam Free Thunder Bird Graphic T-Shirt is perfect for a wild weekend of adventures thanks to its soft cotton material, classic crew neckline, short sleeves, and relaxed...
$ 28.95
Get a western chic look that's comfy and cool with the Turquoise Medallion Graphic T-Shirt! Perfectly peachy 100% cotton from the USA shapes this tee with trendy turquoise stone medallion graphic...
$ 28.95
This tee is all about the love and positive vibes! The Love is All We Need Graphic T-shirt is composed of 100% cotton from the USA and has a colorful pastel...
$ 34.95
The Kevin Game Day Mixer Stack Bracelet Set from Erimish is a complete look that features red, white and blue! Designed with favorite team colors in mind, but also perfect for...
$ 31.95
The Sheldon Stack Bracelet from Erimish is a gorgeous single bracelet that features brown and cream multi-colored natural stone beads and stand out gold textured round beads! This handmade bracelet features...
$ 29.95
This stylish tie dye t-shirt is a must! The unique pattern featuring pink, white, yellow and blue purple tones is perfect over your fave distressed shorts or jeans. For sizing,...
Want to look chic and feel confident without breaking the bank? Our customers are the heart and soul of our business, and we treat you right. That’s why our commitment to quality never supersedes our commitment to offering you excellent value in clothing. We’re grateful for every order, and our low prices are just our way of showing gratitude. Be sure to browse our sales and Markdown Monday pages for more great ways to save!
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Many of our clothes and accessories are made in our studio for our RURAL brand, but we also carry items made by other small businesses, independent designers, and artisans.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
We’re famous for our women’s fashion accessories and clothing, but that’s just the beginning. As a rural lifestyle brand, we also carry goods that light up your life at home. Find your new favorite mug and fill it with amazing coffee, or shop good eats that you won’t find at your local grocery store. Unwind with the lovely scent of one of our candles and spruce up your walls with artisan-made home decor. We hope these simple little things bring you as much joy as they bring us.
As you browse our wide selection of affordable women’s clothing online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
I absolutely LOVE this shirt! I work in the AG industry in WI and am always looking for a way to support my farmers. This shirt is super soft and comfy. I usually wear a Medium, I thought it ran a little smaller. I would size up next time. Thanks for the cool T, Love it! I got the cow tag earrings too, really cute!
I have got so many compliments on this shirt!!! Love love love! So soft! Rural is the best!
I love this shirt! And have gotten comments on it also.
So cute! Got this for my neighbor as we exchange Xmas mugs and cups. Company shipped quickly and mug arrived in perfect condition.
Love this little guy. Bought it as a Christmas gift so don’t know yet if it’s baby approve. The rattle is very quiet.
High quality material, comfortable, and just like the picture! Also true to size!!
I'm getting married in the mountains this weekend, and got a couple of shirts in this style from a few different companies. This one was the clear winner! The fit is perfect, it's comfortable and feels well-constructed. I was worried the sleeves might be too short, but they're exactly right - and I have slightly longish arms. I was also worried it wouldn't arrive in time, but when I told her it was for an event, the seller made sure I would get it. There's a real human at the other end of that email address who owns this business, which also makes this company worth buying from!
