At Rural Mercantile, you’ll find a specially curated collection of fashionable and affordable women’s clothing online. Inspired by the cozy feeling of Midwest America, the attention to quality has high priority in everything we do. We have trendy and rural-accented clothes that feel as amazing as they look on you. We’re delighted to offer a wide range of women’s apparel as well as women’s fashion accessories, home decor, and so much more.
$ 38.95
53% Cotton, 45% Polyester, 2% Spandex Unisex fit Imported. Recommended machine wash cold, hang to dry Colors may vary from different viewing devices
$ 48.95
If you love the Cheeky's Brand Original "How The West Was Won- Eat Beef" graphic tee, you'll love the NEW tie dye double hood hoodie! Featuring a pink and white...
$ 39.95
This stylish Coffee Maroon Fleece Sweatshirt is perfect for staying cozy and cute at home! It's warm fleece interior is the perfect feeling while you enjoy a cup of coffee while...
$ 27.95
Channel those basic vibes for fall with this cute fall graphic tee! The Whatever Spices Your Pumpkin Graphic T-Shirt is perfect for fall days at the pumpkin patch or while...
$ 28.95
Get a western chic look that's comfy and cool with the Turquoise Medallion Graphic T-Shirt! Perfectly peachy 100% cotton from the USA shapes this tee with trendy turquoise stone medallion graphic...
$ 28.95
This tee is all about the love and positive vibes! The Love is All We Need Graphic T-shirt is composed of 100% cotton from the USA and has a colorful pastel...
$ 34.95
The Kevin Game Day Mixer Stack Bracelet Set from Erimish is a complete look that features red, white and blue! Designed with favorite team colors in mind, but also perfect for...
$ 23.95
The Disney Chip and Dale Children's Starter Stack Bracelet Set is the perfect gift for your little fashionista! Featuring shimmering details of bronze, gold, cream and blue tones, this little girl's...
$ 31.95
The Sheldon Stack Bracelet from Erimish is a gorgeous single bracelet that features brown and cream multi-colored natural stone beads and stand out gold textured round beads! This handmade bracelet features...
$ 29.95
This stylish tie dye t-shirt is a must! The unique pattern featuring pink, white, yellow and blue purple tones is perfect over your fave distressed shorts or jeans. For sizing,...
$ 10.95
Our Tie Dye Twisted Headband has us dreaming of sweet sunshine and the seaside! A warm rainbow of colors creates a tie-dye pattern across this stylish twisted headband. Choose between...
$ 12.95
Nothing brightens the mood like fun accessories! These Colorful Beaded Bracelets shine like no other! Made of unique polymer clay beads, these trendy bracelets are stretchy and mix and match...
$ 28.95
The Don't Be A Salty Bitch Graphic T-Shirt is anything but passive aggressive! This premium cotton tee is perfectly lightweight and features a classic crew neckline, short sleeves, and a relaxed fit. The iconic graphic is...
$ 28.95
The Pretty Fierce Cat Graphic T-Shirt is all about fierce personality! This edgy tee is made of 100% premium cotton, and has an edgy wild cat graphic and "Pretty" statement....
$ 28.95
You aren't short on personality, and neither is this tee! Featuring a leopard lip graphic with gold foil lettering, you will slay in this tee no matter what you are...
$ 28.95
Keep your look casually cute while making a statement in this "Thick-Fil-A" graphic tee! This premium cotton tee features an eyecatching red graphic print on a clean white crew neck...
$ 9.95
Tie dye is totally the way to go this season! This trendy hair accessory features an all-over tie dye style. This scrunchie hair tie is our go to for an effortlessly easy up-do! Style this...
$ 15.00 $ 27.95
Be the cutest thing on the Forth of July wearing this patriotic tank! This tank combines all the features of the American Flag in a classy way with blue and white...
Sold Out
For women who take no bull! This BB Cattle Company branded baseball cap features a stand out combination of military green and black with cheetah print details under the bill. This...
$ 27.95
Beer-drinking isn't just for tailgating and bbqs this summer, it's a patriotic duty! On a super soft heathered gray material, this red, white and blue graphic is perfect for your...
$ 25.95
Every girl needs a fave basic tee, and this v-neck doesn't disappoint! The soft vintage cotton slub material is perfect for this short sleeve top. Whether you love yourself a...
Sold Out
Lookin' like a snack this summer? Then this summer tank top is for you! White fun graphic lettering and bomb pop with stars stand out against the soft and slinky...
$ 28.95
You can always count on coffee. Coffee cares! This fun coffee graphic t-shirt is made for independent caffeine queens. The punchy white letters coordinate perfectly on the lightweight and soft vintage black material. It's...
$ 27.95
Empowering for the every day woman. We are all queens and have beautiful, amazing attributes that no one can take from us. FIT: True to size, unisex fit 52% Cotton,...
$ 27.95
Coffee and cow lovers, this tee is for you! This Rural Apparel Co exclusive design in white and olive gold is uniquely perfect on a soft heathered navy v-neck tee....
Sold Out
For women who take no bull! This BB Cattle Company branded baseball cap features a stand out combination of lilac and black with cheetah print details under the bill. This...
Sold Out
Cheeky's Brand Original "Wash Your Hands" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing devices
$ 27.95
Cheeky's Brand Original "Farmers the Heart and Soil of America" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing devices
$ 27.95
Cheeky's Brand Original "Be a Heeler" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing devices
$ 29.95
Cheeky's Brand Original "Remember Don't be an Auss Hole" graphic tee! Unisex true to size fit Recommended machine wash cold, tumble dry low Colors may vary from different viewing devices
Want to look chic and feel confident without breaking the bank? Our customers are the heart and soul of our business, and we treat you right. That’s why our commitment to quality never supersedes our commitment to offering you excellent value in clothing. We’re grateful for every order, and our low prices are just our way of showing gratitude. Be sure to browse our sales and Markdown Monday pages for more great ways to save!
As you browse our affordable women’s clothing online, it’s impossible to ignore the hardworking effort and dedication that goes into our products. Many of our clothes and accessories are made in our studio for our RURAL brand, but we also carry items made by other small businesses, independent designers, and artisans.
Our clothes are super comfy and always look great, but that’s not all. We use the highest quality materials so you can enjoy clothes that last year after year. After all, nothing’s worse than getting excited about finding affordable women’s clothing online, only for your new clothes to shrink and fade after one night out. Rest assured that we take pride in our garments. They’re made to hold up to your active and adventurous lifestyle.
We’re famous for our women’s fashion accessories and clothing, but that’s just the beginning. As a rural lifestyle brand, we also carry goods that light up your life at home. Find your new favorite mug and fill it with amazing coffee, or shop good eats that you won’t find at your local grocery store. Unwind with the lovely scent of one of our candles and spruce up your walls with artisan-made home decor. We hope these simple little things bring you as much joy as they bring us.
As you browse our wide selection of affordable women’s clothing online, remember that we provide free shipping on clothing orders over $99. You can also save an additional 15% on your purchase by signing up for our email list! Get high-quality, valuable products at a price point you can be comfortable with.
I love this shirt so much! Fits true to size!
I can’t get over how this is such a great addition to my outfits! I love it. Soft, not too tight or too loose, beautiful colors, and again it’s super cute! Great quality product :)
Well made, soft and very cute. Thanks for the fast delivery and great quality product
Not only was my order packaged with care (thanks Joe), but it arrived SO fast. The quality is amazing. Soft & true to size. I’ll definitely be ordering from this company again.
Got this shirt for my girlfriend who loves CFA and she happens to be a thick cutie!
Love my shirt! True to size! Shipping time was faster then I thought it would be! Would order her again
I LOVE this shirt and it’s a pretty big hit when I wear it out. An added bonus is how comfy it is ❤️
Took a while, but a great shirt that my wife loved.
I am in love with this shirt!! The material is so soft and the fit is true to size!! I am such a hugger so this shirt just makes me happy! 😂
I am never disappointed with Rural’s stuff!! This shirt is so fun and funny, comfortable, and just overall amazing!!! It’s a perfect pop to your outfit 😅 I got a Large and it fit well on me. I could fit in a medium, but I like Larges better - I’m 180, & 5’8 by the way
