Rural Mercantile offers men’s and women’s boutique fashion and home decor inspired by rural communities around the country. We proudly offer designs from our own RURAL brand label, as well as other U.S.-based designers and artisans, maintaining our philosophy of supporting small businesses here at home.

Women’s Boutique Fashion Apparel Online

From tops and bottoms to good eats and home decor, we carry products that elevate your laidback lifestyle.

Quality and Value

We provide a place where locals and tourists alike can sip a handcrafted latte while shopping.

Browsing our online women’s boutique fashion feels just like coming into the store. We aim to create a warm and inviting atmosphere while also offering you trendy and chic styles. You’ll find quality and value at Rural Mercantile.

Comfy and Trendy

Our customers have fallen in love with our soft and comfy tees, and we know that you will too! Your clothes should look great, feel amazing, and leave you ready for any adventure.

Whether you’re at the office or on the couch, you deserve to be cozy and confident. Shop women’s boutique fashion, denim, and lifestyle products that just feel right.

Unique Selection

If you’re shopping for women’s apparel online, you have options. We provide a curated selection of one-of-a-kind products that you’ll adore.

Life’s too short for low-quality and mass-produced outfits. Our goal is to carry products with soul. By supporting small businesses, we’re able to offer you higher quality products in a more unique selection than other stores!

Fast and Free Shipping (Over $99)

Place an order over $99, and we’ll ship it right to your front door, free of charge*. Plus, we ship our women’s boutique fashion apparel and accessories fast, usually within three days.

Sign up for our email list to get 15% off your purchase, and be the first to know about our latest sales, new releases, and more!
*Boots and home decor excluded.

Welcome to Rural Mercantile

We invite you to join our friendly family, wherever you are. If you’re in the area, we’d love for you to stop by, enjoy a handcrafted espresso, and say hello!

If you have any questions or comments, you’re always welcome to get in touch. Shop Rural Mercantile for great deals on women’s boutique fashion, denim, and lifestyle products that’ll elevate your home or personal style.